Since 2024 I have played a key strategic and operational role as consultant Head of Communications at Showerkap. This includes building relationships and working with national, trade and regional media.
To date, the media activity has resulted in 79 articles, plus several podcast interviews and achieved 27M online reach (almost exclusively free editorial news and opinion articles). Editorial coverage is deemed to be worth 3 X that of adverts as it carries third-party endorsement and more credibility. Media coverage also supports new business and partnership proposals, award submissions and grant bids and is also shared across our social media channels.
Working alongside a social media manager, we have established an engaged, relevant audience on LinkedIn and Instagram, with an impressive engagement rate of 10%. Influential connections and followers on LinkedIn include UN and water non-government leaders, plus a host of green building, sustainability impact, investor professionals and academics.