Public Relations used to be notoriously hard to measure. It was a crude tally of circulation x column inches and wasn’t a comprehensive reflection of the true value of PR.
Fortunately technology has changed all that!
When I’m running a campaign or providing ongoing PR and sending out Press Releases, I use software which displays coverage in an electronic portfolio – great for the client to use in pitches, to help attract investment and on their website.
More importantly, it provides us both with great data and third party metrics. It shows the number of times the article is likely to be viewed in its lifetime, what influence the websites have on search engines, how many times the article has been shared on social media, how many backlinks have been created from articles to the client’s website and how many visitors the sites have each month.
By linking the PR to social media activity and Google Analytics you can also see what affect the coverage has on website visitors and when you share the article across your social media channels, you get even more value out of your PR efforts.
Discuss your PR needs by getting in touch on 07704 130226 or firstname.lastname@example.org
My main focus for 2018 has been healthcare and recruitment communications and public relations.
One of the reasons I find these areas so satisfying is because the stories are all about people!
People buy people as the saying goes…the more interesting the healthcare or recruitment story the more we connect with it, the more attention it gets – in the media, on social media, on our websites.
I’m sharing a selection of my healthcare work via the link below. From media coverage to blogs on national websites; radio features to adverts on the backs of buses, I hope it gives you loads of ideas and inspiration for your own organisation or campaign in 2019. Learn more here
My focus for 2018 has been healthcare and recruitment communications and public relations.