Healthcare public relations for disruptors, innovators…

Plato was right: necessity is indeed the mother of invention – healthcare public relations for disruptors, innovators and entrepreneurs is reflecting their current incredible growth with AI and digitilisation – starting 2021 on a buoyant high.

Necessity and urgency accelerated change, but the bigger picture is how bioengineering, bioelectronics, genetic sequencing, machine learning, and AI have seamlessly come together.

The pandemic has made it clear which brands, healthcare and otherwise, understand their consumers and are surging ahead as we enter 2021.

In 2020, agile organisations truly came into their own, quickly adapting to a vastly difference landscape, understanding what was needed by consumers and pivoting to meet that need.

Those organisations that truly understand their customers and how we all now live – are unsurprisingly thriving as we enter 2021.

Pharmacist using device with patient healthcare public relations
NuroKor’s mitouch is being used at some of the UK’s most innovative pharmacies

And if we weren’t digital natives prior to the pandemic, we are someway closer to adopting an ease with technology.

Post COVID, life will be different, because we have all changed.

Many now favour apps, wearables, devices and technology – even the previously phobic. Zoom exercise, medical consultations, online shopping and working virtually have become the norm.

As we continue to miss human contact, communicators are creating experiences where we authentically connect – virtual events, compelling human interest stories and video content.

Although the past year has been difficult, it’s inspiring seeing how innovators are pivoting, changing focus and ploughing ahead, to bring us life-changing advances in health-tech.

I’m working for one of them www.nurokor.com – exciting to use PR to share their amazing story. If you need healthcare public relations support contact me at cathy@catherinekellypr.co.uk

See examples of my coverage for clients here https://catherinekellypr.co.uk/

Alcoholics struggling in lockdown

Photo credit: Step By Step Recovery

It was so brave of recovering alcoholic Jane, now a project worker at client Step By Step Recovery, to share how bad things were, in a bid to encourage others struggling with addiction to reach out for help.

Lockdown and the last eight months, have been tougher than ever for people with addiction problems and those in recovery.

And there’s never been a more important time to highlight the role that specialist addiction support plays.

I was delighted to see that Jane,  Step By Step Recovery and it’s outstanding service and team had been featured in iNews, after we shared Jane’s story.

Read it in full here

If you are struggling to reach the media with your news:

* Make each approach personal and only send your news to journalists who write about those sorts of topics.

* Make sure you have a ‘real’ story backed up with facts, some great quotes and images.

* Follow-up with a call a couple of days after sending your Press Release – you’d be amazed how many get ‘lost’ in Inboxes, get passed to a colleague or go on a ‘To Do’ list – never to see the light of day.

* Don’t treat all media the same. National reporters will want a really strong story and you’ll need to drop everything else and quickly supply any extra information and images they request and set up any interviews before the opportunity passes and to meet deadlines.

* Regional media need lots of information making their story a strong local one, 1-2 people quoted in their area, backed up with facts and hopefully events. And of course quality photos.

Contact me to learn more.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#healthpr #pr # #publicrelations #marketing #healthcaremarketing #pragency

Alcoholics struggling in lockdown

Photo credit: Step By Step Recovery

It was so brave of recovering alcoholic Jane, now a project worker at client Step By Step Recovery, to share how bad things were, in a bid to encourage others struggling with addiction to reach out for help.

Lockdown and the last eight months, have been tougher than ever for people with addiction problems and those in recovery.

And there’s never been a more important time to highlight the role that specialist addiction support plays.

I was delighted to see that Jane,  Step By Step Recovery and it’s outstanding service and team had been featured in iNews, after we shared Jane’s story.

Read it in full here

If you are struggling to reach the media with your news:

* Make each approach personal and only send your news to journalists who write about those sorts of topics.

* Make sure you have a ‘real’ story backed up with facts, some great quotes and images.

* Follow-up with a call a couple of days after sending your Press Release – you’d be amazed how many get ‘lost’ in Inboxes, get passed to a colleague or go on a ‘To Do’ list – never to see the light of day.

* Don’t treat all media the same. National reporters will want a really strong story and you’ll need to drop everything else and quickly supply any extra information and images they request and set up any interviews before the opportunity passes and to meet deadlines.

* Regional media need lots of information making their story a strong local one, 1-2 people quoted in their area, backed up with facts and hopefully events. And of course quality photos.

Contact me to learn more.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#healthpr #pr # #publicrelations #marketing #healthcaremarketing #pragency