The question I have for you as we hurtle towards Christmas with alarming speed is what can good communication and PR do for your organisation?
I want you to consider the value of embracing communication and PR and learning to love and appreciate what they can do for you, your team, your business and your profit margin.
Why? Because if you can crack the communications conundrum – you’re onto a winner and everything will work better within your business or organisation. It’s a bit like greasing the wheels.
Communicate effectively to attract key staff
In industries where it’s hard to find, attract and keep good staff, such as the care sector, raising your profile through good PR can help to push you head and shoulders above your competition.
When you’re consistently and authentically communicating through LinkedIn and other social media and editorial pieces and using PR to communicate your news, people ‘get to know you’ and want to be a part of your organisation. Key staff will feel naturally drawn to you and all that you stand for.
If you’re sharing your good news regularly, it builds trust with your audience, using a variety of channels such as social media, editorial, advertorials, Blogs and website text also help you to reach new audiences, boost website traffic and improve your SEO.
Prepare, prepare, prepare
Your staff will become some of your best advocates. They don’t get hacked off hearing about a major piece of news about the organisation they spend most of their waking hours at, because you tell them first.
It takes the heat out of a crisis (because you’re prepared with statements) and a major announcement doesn’t send you into a flat spin because you’ve chosen when to make the announcement to your target audience. You’re ready to deal with the resulting enquiries and possible media attention as you have statements prepared and you’re primed to do interviews. There’s no excuse – it’s all down to planning.
And if there’s a major Government announcement that has repercussions on your industry – stay one step ahead by getting a press release or statement ready to issue. Maximise every opportunity.
Being proactive and taking control not only feels better – it is better.
Example. One of our clients has a developed a prototype hydrogen car and because we were monitoring the likely contents of the 2017 Budget, we were able to write a media statement commenting on the investment of greener mobility. We made it a) relevant and b) interesting because hydrogen didn’t attract the same interest (and planned investment in infrastructure) as electric transport. The media like someone who isn’t afraid to stick their neck out as long as it’s relevant.
We prepared and issued a statement – tweaked it at the last minute to ensure it was 100 per cent in line with the Budget contents and it was featured in the Sunday Times and a top trade publication among others, resulting in thousands of views.
It’s another way of reaching your audience, building credibility in your industry and making your voice heard. The more you do, the more trust you build, the easier it is.
Seeing the value of good communications, whether it is sharing news with your team, a large workforce, your customers, potential customers or the industry you operate in needs to become your new obsession in 2020.
Don’t just take my word for it. Read some of my testimonials below and on LinkedIn and take a look at some of our coverage https://coveragebook.com/b/711acd4f9b581cfa. It’s down to our clients being brilliant at what they do, us identifying their strongest story, having contacts and knowing what to do when the media bite!
Book your complimentary 15 minute consultation with me here https://calendly.com/ckellypr to see how you can turn communication into your competitive advantage. Talk soon.
From monthly PR packages starting at £397 and Blogs costing £250, draft me in as your virtual communications and PR manager, I bring many years of experience and deliver a professional service to just a handful of clients at a time.
✅ Professional, proactive and reactive PR and communications support?
✅ Help to raise your profile and content perfectly tailored to your audience?
✅ Valuable media coverage worth 2.5X advertising space?
✅ Increased credibility in your sector?
✅ A higher online profile through effective website, social media and media?
✅ LinkedIn Content to attract your ideal clients
I love my job and when we work together I become an invested partner in the success of your organisation.
Since setting up my boutique agency in 2015, I have worked with several leading public and private sector organisations, managing highly-successful campaigns in the healthcare, social care, recruitment, education and sustainable technology sectors.
Drawing on my experience as a PR and Communications Manager and former journalist, I work with companies and organisations of all sizes, fulfilling their communication needs.
I have helped website traffic increase by 250%, gained national newspaper, magazine and television coverage and supported three successful crowdfunding campaigns with PR, raising over £2 million. I have provided Press Office cover, dealt with countless media enquiries, written publications and helped successfully manage negative online comments.
I provide a tailored service to just a handful of clients at a time, ensuring you have the benefit of my many years’ experience in the industry.
Are you in?
Book in for 15 minutes of my time to ask me anything you want about your PR, communication and marketing calendly.com/ckellypr
Read some of my testimonials:
“Gaining features in relevant and well-regarded publications helps to build trust in our business and therefore encourage new customers to try our products. This was OjO’s first ever PR campaign and Cathy was an extremely reliable and invested partner in our success. Ultimately, we successfully funded our crowdfunding campaign and we believe that getting PR coverage early on in the campaign was a key driver of the success of the campaign.”
Freja Smith, Learn with OjO Marketing Manager
“When we wanted to publicise the launch of our new company, Cathy was my first choice as she’d previously been my global PR manager, was extremely capable and good to work with. Thanks to her experience and skills, we gained some fantastic national coverage within our target industry and were offered a valuable speaking opportunity at a prestigious event.”
Tim Richards, CEO, Future Resume
“Working with Cathy on various communication projects within West Sussex County Council was an absolute pleasure. Her knowledge, professionalism and skills allowed us to create positive key messages and quality items for publication and printed resources. I would recommend her to anyone needing a consummate professional to deliver both strategic and operational projects, effectively communicating with different stakeholder groups throughout.”
Sarah Dimmock, West Sussex County Council
“We engaged Cathy recently to provide extra support to our company whilst staff were on holiday. She was previously employed by us for a couple of years, so we knew we could be assured of a high standard of work complemented by a pleasant, efficient demeanour; she is a pleasure to work with.”
Stephanie Lee, Jonathan Street Public Relations, London
I’ve been working with Cathy for nearly 1.5 years, after she was recommended to me. She writes and manages all our social media, advising on the best channels and specifically focuses on LinkedIn and writing our Blogs. She is experienced and knowledgeable, especially about using LinkedIn as a marketing tool, which is a big plus. She also advises how to best use our marketing budget and which activities to focus on. She regularly steps in with an expert perspective on specific projects, such as content for adverts and helping us to overhaul the website – rewriting key pages and advising on the best design. She’s kept up to date with the latest marketing tools, which is good news for her clients. She’s proactive, professional and provides an excellent communications and PR service. “
Dermot Kennedy, partner, Giltinan & Kennedy LLP
“Cathy helped us to reach new audiences and build SEO backlinks around our Kickstarter campaign. On top of this, she provided invaluable expertise for how to choose the right images and messaging, and emphasised the importance of having research and evidence to back the PR story and help increase our chances of success.”
Freja Smith, Learn with OjO Marketing Manager
“Since starting work with Catherine Kelly PR our media presence has jumped about 10 fold. Cathy is able to advise on how to go about securing the best coverage and has used a variety of channels, resulting in both print and radio coverage. She also set up and established our social media presence which has grown in a short space of time – giving us valuable extra exposure.”
Ian Inglis, Bluebird Care
“I worked with Catherine Kelly PR and was exceptionally impressed. I had attempted to use a couple of other PR services, but the results were disappointing. During our first three months, she secured a number of PR opportunities, including several newspaper articles, radio interview, monthly column and a large magazine feature. Not only this, but she is knowledgeable about social media, blogging and speaking engagements. She listened carefully at our first meeting and assessed my needs – and then drew up a tailored plan to meet them. Our budget is fixed, with the opportunity for flexibility where required, so I have peace of mind. I would not hesitate to recommend Catherine Kelly PR. She is a delightful person with whom to work and a total professional.”
Miranda Banks, Director, Smartivate and Excel in Exams
“I know the wellbeing team are really pleased with the coverage they are getting and it’s great to see the Health Champions name in the press so much. People can see the good work that is going on. You have made such a difference to raising the profile. I only wish we had you on board sooner!”
Karen Dennison, Director, Health Champions Training
“I have found Catherine Kelly’s PR service invaluable. Catherine quickly understood my business requirements; produced a plan to meet them including an agreed price and delivered a high quality product, to budget and within the agreed timeframe. Throughout the process Catherine was great to work with; and I would definitely recommend her work to others looking for a professional, high quality, PR service.”
Nikki Gibbins, Director, Achieving Together