Cathy has provided ongoing freelance comms to TNT consulting to support one of our healthcare clients, since April this year.
She is a self starter, who is both creative and strategic. With minimal input from us, she created a comprehensive campaign strategy and comms plan to support an awareness campaign. She found and liaised with various third parties to bring them on board and strengthen the campaign. She was
involved in all aspects of the media planning, including asset creation, case study development and finally the pitching of the story to national journalists. She met all expectations and delivered an outstanding national media campaign.
We have found Cathy has a natural ability to quickly build trust with whoever she is in contact with, and in particular she shows great empathy and care when working with people who have little experience with the media or who are suffering from a long term illness. She is able to find work
arounds when faced with challenges and she can also work to sometimes ridiculously tight deadlines.
Linda Todd, Principal Consultant