One of the best times to send out a press release is late July or August as it is traditionally a quiet news time and journalists will be looking for stories to fill print and online pages.
It is especially good for features, which are longer and often have a longer shelf-life – unless of course you have an event or key date involved in which case issue your story pronto.
Being quick is key – it sounds obvious but after an event you need to issue the photos and a story roundup to your media the next morning. News dates… fast!
We’ve had a busy couple of months – here’s a selection of some of our recent articles – showing the breadth of our work. Thanks to all our clients for being so forward-thinking, dynamic and often ground-breaking.
Have a great summer break if you are off on holiday – remember to issue your news first – but not just before you leave – or you won’t be around to see what’s happened to your story. Following up and building relationships with reporters is key. PR doesn’t happen by accident unless you are very fortunate – it’s all about giving journalists what they want when they need it.