It’s been an exciting time for Lyndall and I getting out with the Riversimple ‘Rasa’ hydrogen car and its team as it draws huge crowds and generates such a buzz at prestigious events such as the London Motor Show and the forthcoming Festival of Speed at Goodwood.
We came on board at a pivotal time, to coordinate the PR for the launch of crowdfunding for a stake in the world’s only independent hydrogen fuel cell car company.
The aim was building confidence in Riversimple as an investment option, directing investors or sign-ups to the site, raising brand awareness and keeping momentum going following extensive launch coverage. People can’t get enough of this neatly-styled Welsh export on wheels it seems.
They had amazing front page coverage in June 2016
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More coverage came from strong publications, many of whom have Gen X and millennial audiences, comfortable with the concept of crowdfunding and receptive to new and green technology. Read more here https://coveragebook.com/coverage_books/39b5c043
We appeared in a supplement in The Times newspaper in June 2016.
We have subsequently handled the PR for the launch of the first UK car trial – the first of its kind in the UK for a hydrogen vehicle.
People at the London Motor Show loved it’s green credentials – it’s one of the greenest cars on the road, only emitting water, using space-age technology and featuring a simple all-inclusive monthly contract fee.
In the week starting June 13, the car travelled to the Houses of Parliament to be greeted by MPs, before driving to the Welsh Assembly on June 16 to meet the Cabinet Secretary for Economy, Ken Skates.
A UK trial of this ultra-cool driving machine is due to be launched in early 2017 in the Monmouthshire area, with people already putting their names down for a chance to be one of the 20 lucky drivers. This is mobility with a difference.