Fall in love with communicating…

As it’s the second month of the year (and we all know what happens on February 14!),  let’s focus on how you can fall in love with communicating and, more importantly, enjoy the benefits that consistent, good communication brings.

Instead of viewing it as just another must-do, I want you to think about embracing communication and  learning to love what it can do for you, your team, your organisation and business. Make it part of the way you work and operate.

Why? Because if you can crack the communications conundrum – you’re onto a winner and everything will work better within your business or organisation.

Staff advocates

Your staff will become some of your best advocates if you communicate well with them. Instead of them hearing about a major piece of company news from the media or on social media, make sure they always hear it from you first. This relates to sharing both positive and negative news and stories.

And it’s not just media stories you share with them, you ensure that your channels for staff communications are two-way, that they can access updates in a way that suits them and they can feedback too.

Getting them onside is crucial for lots of reasons, not least, for making it a happy, productive place to work, enabling you to be the best at what you do (benefiting the customer or end user) and for attracting fresh new talent.

Prepare, prepare, prepare

Being prepared with good communication takes the heat out of a crisis, because you’re ready with your statement. And a major announcement doesn’t send you into a flat spin – you’ve chosen when to make the announcement to your target audience.

You’re ready to deal with the resulting enquiries and possible media attention as you have statements prepared and you’re primed to do interviews.

And if there’s a major Government announcement that has repercussions on your industry – stay one step ahead by getting a press release or statement ready to issue. Maximise every opportunity.

Be proactive

Being proactive and taking control not only feels better – it is better.

For example, one of our clients has developed a prototype hydrogen car and because we were monitoring the likely contents of the Budget, we were able to write a media statement commenting on the investment of greener mobility. We made it a) relevant and b) interesting because hydrogen didn’t attract the same interest (and planned investment in infrastructure) as electric transport. The media like someone who isn’t afraid to stick their neck out as long as it’s relevant.

We prepared and issued a statement – tweaked it at the last minute to ensure it was 100 per cent in line with the Budget contents and it was featured in the Sunday Times and a top trade publication among others, resulting in thousands of views.

It’s another way of reaching your audience, building credibility in your industry and making your voice heard. The more you do, the more trust you build, the easier it is.

Seeing the value of good communications, whether it is sharing news with your team, your customers, potential customers or the industry you operate in needs to become your focus in 2020.

Book your complimentary 30 minute consultation with me here https://calendly.com/ckellypr to see how you can turn communication into your competitive advantage. Talk soon.

Alcoholics struggling in lockdown

Photo credit: Step By Step Recovery

It was so brave of recovering alcoholic Jane, now a project worker at client Step By Step Recovery, to share how bad things were, in a bid to encourage others struggling with addiction to reach out for help.

Lockdown and the last eight months, have been tougher than ever for people with addiction problems and those in recovery.

And there’s never been a more important time to highlight the role that specialist addiction support plays.

I was delighted to see that Jane,  Step By Step Recovery and it’s outstanding service and team had been featured in iNews, after we shared Jane’s story.

Read it in full here

If you are struggling to reach the media with your news:

* Make each approach personal and only send your news to journalists who write about those sorts of topics.

* Make sure you have a ‘real’ story backed up with facts, some great quotes and images.

* Follow-up with a call a couple of days after sending your Press Release – you’d be amazed how many get ‘lost’ in Inboxes, get passed to a colleague or go on a ‘To Do’ list – never to see the light of day.

* Don’t treat all media the same. National reporters will want a really strong story and you’ll need to drop everything else and quickly supply any extra information and images they request and set up any interviews before the opportunity passes and to meet deadlines.

* Regional media need lots of information making their story a strong local one, 1-2 people quoted in their area, backed up with facts and hopefully events. And of course quality photos.

Contact me to learn more.




















#healthpr #pr # #publicrelations #marketing #healthcaremarketing #pragency

Events that shaped me | West Sussex Health PR Blog


I was in my early twenties when I first saw what professionally trying to ‘dodge the bullet’ looked like…

I was attending a meeting of very senior professionals (clients) in London, who following a serious failure in the system, were all in agreement that at the forthcoming public inquiry they would not give any media interviews and would literally stay quiet and disappear out of a side door at the end.

I can still remember not quite believing what I was hearing and willing one person to challenge the decision. You don’t have to be in PR to realise that you have to be accountable for your actions, especially in a position of seniority.

It was left to me, sweaty palms and all, to stand up at one of the largest boardroom tables known to man and explain why they should ditch their plan and instead prepare to do as many interviews as the media asked for.

Avoiding media suicide

After a bit of coughing and shuffling, they reluctantly agreed. I’m still proud of my younger self for that one – it was terrifying at the time, but I knew their plan would be media suicide and more importantly, it was fundamentally wrong not to take responsibility.

They got pretty fair treatment from the media. It was balanced reporting and even though it was critical, they were able to explain their position and comment on the report. They were also able to explain what measures they were introducing to avoid the situation happening again. Without giving a Press Conference they wouldn’t have been able to do that.

It was critically important for anyone affected by the incident, the organisations involved, their community, other stakeholders and tax payers that they were communicating and accessible. It helps to rebuild trust. It shows you appreciate the seriousness of the incident and you care.

Ultimately, we’re all accountable for our actions, or we should be.

The right approach

Not communicating would have been the very worst thing they could have done that day, even though it was difficult to face the media, it was the right thing for them to do.

In the run up the day the inquiry report was published, I made sure they received the right support, help with answering media enquiries, writing statements, arranging interviews for them to take part in, media briefing and training.

I’m pretty easy going but I won’t ever go along with something I feel is the wrong approach just to keep the client happy.  After all no one would thank me if I didn’t take pre-emptive steps to limit any possible negative coverage and to ensure both sides of the situation were reported on.

I learned that about myself three decades ago in a board room in London J

About you

Are you running your own business or important project and feeling overwhelmed by how to manage the communications?

Do you feel frustrated that your key news isn’t reaching your target audience?

Are you stressing that your communications are disjointed and that you’re missing valuable PR opportunities?

Are you worried that your tone and branding aren’t consistent?

Do you spend evenings and weekends trying to do your own promotion and need to reclaim your life?

Do you want your LinkedIn profile to help you to attract your ideal client? Do you want to get leads after people have read your posts, come across your profile or connected with you? Are you short of time or don’t have the expertise – or both? I can help you to reach your ideal clients by making your profile and summary resonate, by connecting and building your following. My LinkedIn development packages start at £250

Whether you need someone to write a Press Release, run your Communications function, deal with media calls, rewrite part of your website or write tailored social media, I can help!

This is Hugo Spowers, client, taking part in an interview after media picked up on the Press Release I wrote and issued.

About me

I offer:

✅   Professional, proactive and reactive PR and communications support?

✅   Help to raise your profile and content perfectly tailored to your audience?

✅   Valuable media coverage worth 2.5X advertising space?

✅   Increased credibility in your sector?

✅   A higher online profile through effective website, social media and media?

✅   LinkedIn Content to attract your ideal clients

Why me?

I love my job and when we work together I become an invested partner in the success of your organisation.

Since setting up my boutique agency in 2015, I have worked with several leading public and private sector organisations, managing highly-successful campaigns in the healthcare, social care, recruitment, education and sustainable technology sectors.

Drawing on my experience as a PR and Communications Manager and former journalist, I work with companies and organisations of all sizes, fulfilling their communication needs.

I have helped website traffic increase by 250%, gained national newspaper, magazine and television coverage and supported three successful crowdfunding campaigns with PR, raising over £2 million. I have provided Press Office cover, dealt with countless media enquiries, written publications and helped successfully manage negative online comments.

I provide a tailored service to just a handful of clients at a time, ensuring you have the benefit of my many years’ experience in the industry.

See a selection of our media  coverage here:

Mail Online and Mail on Sunday pieces

iNews Article

The Sun

Primary Health Care

Nursing Times Patient Blog

Nursing Times Article

Are you in?

Book in for 15 minutes of my time to ask me anything you want about your PR, communication and marketing calendly.com/ckellypr

Still unsure?

Read some of my testimonials:

“Gaining features in relevant and well-regarded publications helps to build trust in our business and therefore encourage new customers to try our products. This was OjO’s first ever PR campaign and Cathy was an extremely reliable and invested partner in our success. Ultimately, we successfully funded our crowdfunding campaign and we believe that getting PR coverage early on in the campaign was a key driver of the success of the campaign.”

Freja Smith, Learn with OjO Marketing Manager

“When we wanted to publicise the launch of our new company, Cathy was my first choice as she’d previously been my global PR manager, was extremely capable and good to work with. Thanks to her experience and skills, we gained some fantastic national coverage within our target industry and were offered a valuable speaking opportunity at a prestigious event.”

Tim Richards, CEO, Future Resume

“Working with Cathy on various communication projects within West Sussex County Council was an absolute pleasure. Her knowledge, professionalism and skills allowed us to create positive key messages and quality items for publication and printed resources. I would recommend her to anyone needing a consummate professional to deliver both strategic and operational projects, effectively communicating with different stakeholder groups throughout.”

Sarah Dimmock, West Sussex County Council

“We engaged Cathy recently to provide extra support to our company whilst staff were on holiday. She was previously employed by us for a couple of years, so we knew we could be assured of a high standard of work complemented by a pleasant, efficient demeanour; she is a pleasure to work with.”

Stephanie Lee, Jonathan Street Public Relations, London

I’ve been working with Cathy for nearly 1.5 years, after she was recommended to me.  She writes and manages all our social media, advising on the best channels and specifically focuses on LinkedIn and writing our Blogs. She is experienced and knowledgeable, especially about using LinkedIn as a marketing tool, which is a big plus.  She also advises how to best use our marketing budget and which activities to focus on. She regularly steps in with an expert perspective on specific projects, such as content for adverts and helping us to overhaul the website – rewriting key pages and advising on the best design. She’s kept up to date with the latest marketing tools, which is good news for her clients. She’s proactive, professional and provides an excellent communications and PR service.  “

Dermot Kennedy, partner, Giltinan & Kennedy LLP

“Cathy helped us to reach new audiences and build SEO backlinks around our Kickstarter campaign. On top of this, she provided invaluable expertise for how to choose the right images and messaging, and emphasised the importance of having research and evidence to back the PR story and help increase our chances of success.”

Freja Smith, Learn with OjO Marketing Manager

“Since starting work with Catherine Kelly PR our media presence has jumped about 10 fold. Cathy is able to advise on how to go about securing the best coverage and has used a variety of channels, resulting in both print and radio coverage. She also set up and established our social media presence which has grown in a short space of time – giving us valuable extra exposure.”

Ian Inglis, Bluebird Care

“I worked with Catherine Kelly PR and was exceptionally impressed. I had attempted to use a couple of other PR services, but the results were disappointing.  During our first three months,  she secured a number of PR opportunities, including several newspaper articles, radio interview, monthly column and a large magazine feature.  Not only this, but she is knowledgeable about social media, blogging and speaking engagements.  She listened carefully at our first meeting and assessed my needs – and then drew up a tailored plan to meet them.  Our budget is fixed, with the opportunity for flexibility where required, so I have peace of mind.  I would not hesitate to recommend Catherine Kelly PR.  She is a delightful person with whom to work and a total professional.”

Miranda Banks, Director, Smartivate and Excel in Exams

“I know the wellbeing team are really pleased with the coverage they are getting and it’s great to see the Health Champions name in the press so much. People can see the good work that is going on.  You have made such a difference to raising the profile.  I only wish we had you on board sooner!”

Karen Dennison, Director, Health Champions Training

“I have found Catherine Kelly’s PR service invaluable. Catherine quickly understood my business requirements; produced a plan to meet them including an agreed price and delivered a high quality product, to budget and within the agreed timeframe. Throughout the process Catherine was great to work with; and I would definitely recommend her work to others looking for a professional, high quality, PR service.”

Nikki Gibbins, Director, Achieving Together

Let’s chat, calendly.com/ckellypr



















Events that shaped me | West Sussex Health PR Blog