Firstly, Happy New Year! I hope the start to 2016 has been a positive one.
We were delighted to welcome Bluebird Care (Guildford and Waverley) on board in December and we have already got some great media coverage over Christmas .
It restores your faith in humanity when you talk to the care assistants and staff that work for organisations like Bluebird Care, to hear how rewarding they find their jobs and how much they genuinely care about making a difference to their customer’s lives.
It’s fascinating to hear about the new technology that leading care providers like Bluebird Care are using, to ensure customers are looked after to the highest standards and about what led some of the carers to choose caring as a career.
Some have worked as engineers, in sales and in hospitals, before choosing to retrain as care assistants, because they wanted a more satisfying job where they knew they were making a difference.
It’s a privilege to be able to tell their stories and share the special work they carry out in our communities. Social media is a great platform for this, but also editorial work, using press releases and images to bring the story to life.
The staff get a real boost too when they read about their efforts in the media and on their company website – leading to improved job satisfaction and in the longer-term staff retention.
We are lucky to be starting this year with a number of new business opportunities, as well as retaining all our original clients – who we enjoy working with so much.
Now is a great time to think about what you want to achieve for your organisation in 2016. Can you increase your presence on social media? Do you want to try a new channel such as Instagram, or start doing some PR. We can help you achieve your goals and be a helpful addition to your team.
Start by thinking about what you want to achieve – we are full of bright ideas to get you there!