Alcoholics struggling in lockdown

Photo credit: Step By Step Recovery

It was so brave of recovering alcoholic Jane, now a project worker at client Step By Step Recovery, to share how bad things were, in a bid to encourage others struggling with addiction to reach out for help.

Lockdown and the last eight months, have been tougher than ever for people with addiction problems and those in recovery.

And there’s never been a more important time to highlight the role that specialist addiction support plays.

I was delighted to see that Jane,  Step By Step Recovery and it’s outstanding service and team had been featured in iNews, after we shared Jane’s story.

Read it in full here

If you are struggling to reach the media with your news:

* Make each approach personal and only send your news to journalists who write about those sorts of topics.

* Make sure you have a ‘real’ story backed up with facts, some great quotes and images.

* Follow-up with a call a couple of days after sending your Press Release – you’d be amazed how many get ‘lost’ in Inboxes, get passed to a colleague or go on a ‘To Do’ list – never to see the light of day.

* Don’t treat all media the same. National reporters will want a really strong story and you’ll need to drop everything else and quickly supply any extra information and images they request and set up any interviews before the opportunity passes and to meet deadlines.

* Regional media need lots of information making their story a strong local one, 1-2 people quoted in their area, backed up with facts and hopefully events. And of course quality photos.

Contact me to learn more.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#healthpr #pr # #publicrelations #marketing #healthcaremarketing #pragency

Alcoholics struggling in lockdown

Photo credit: Step By Step Recovery

It was so brave of recovering alcoholic Jane, now a project worker at client Step By Step Recovery, to share how bad things were, in a bid to encourage others struggling with addiction to reach out for help.

Lockdown and the last eight months, have been tougher than ever for people with addiction problems and those in recovery.

And there’s never been a more important time to highlight the role that specialist addiction support plays.

I was delighted to see that Jane,  Step By Step Recovery and it’s outstanding service and team had been featured in iNews, after we shared Jane’s story.

Read it in full here

If you are struggling to reach the media with your news:

* Make each approach personal and only send your news to journalists who write about those sorts of topics.

* Make sure you have a ‘real’ story backed up with facts, some great quotes and images.

* Follow-up with a call a couple of days after sending your Press Release – you’d be amazed how many get ‘lost’ in Inboxes, get passed to a colleague or go on a ‘To Do’ list – never to see the light of day.

* Don’t treat all media the same. National reporters will want a really strong story and you’ll need to drop everything else and quickly supply any extra information and images they request and set up any interviews before the opportunity passes and to meet deadlines.

* Regional media need lots of information making their story a strong local one, 1-2 people quoted in their area, backed up with facts and hopefully events. And of course quality photos.

Contact me to learn more.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#healthpr #pr # #publicrelations #marketing #healthcaremarketing #pragency

How do you measure Public Relations & Media Coverage?

Public Relations used to be notoriously hard to measure. It was a crude tally of circulation x column inches and wasn’t a comprehensive reflection of the true value of PR.

 

Fortunately technology has changed all that!

 

When I’m running a campaign or providing ongoing PR and sending out Press Releases, I use software which displays coverage in an electronic portfolio. It provides both me and my clients with solid data and third party metrics. It shows the number of times the article is likely to be viewed in its lifetime, what influence the websites have on search engines, how many times the article has been shared on social media, how many backlinks have been created from articles to the client’s website and how many visitors the sites have each month.

 

By linking the PR to social media activity and Google Analytics you can also see what affect the coverage has on website visitors and when you share the article across your social media channels, you get even more value out of your PR efforts. 

 

See a selection of our media  coverage here:

Mail Online and Mail on Sunday pieces

iNews Article

The Sun

Primary Health Care

Nursing Times Patient Blog

Nursing Times Article

Discuss your PR needs by getting in touch on 07704 130226 or cathy@catherinekellypr.co.uk