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How To Get Media Coverage To Build Credibility

How to Get Media Coverage to Build Credibility

Former journalist and experienced PR Consultant Cathy Kelly reveals how to get media coverage to build your credibility as an expert.

• Do you want to raise your profile as an expert?
• Does your competition appear in the publications you should be in?
• Do you want to speak at relevant industry events?

If any or all of the above relate to you then you’re in the right place. This video will help to get you the coverage you want. Keep watching because I’ll run through some of the golden rules and towards the end of the video I’ll share a winning template so that you can start putting these tips into practise.

I’m going to be addressing and suggesting ways to solve some of the PR pains you might be experiencing as a business owner, director or manager responsible for communications.
I’m Cathy Kelly and I’m a former journalist and PR consultant with more than 20 years’ experience of writing for and working with the media. A recent campaign with a client resulted in a film on a prime-time terrestrial TV channel and in leading national and international media outlets including The Times, Daily Telegraph, Guardian, Forbes, Al Jazeera and CNBC among others.
I’ll run through some of the golden rules and towards the end of the video I’ll share a winning template for putting your press release together so that you can start putting these tips into practise.- I’ll be sharing more free help and being your virtual PR consultant so subscribe to my channel to make sure you don’t miss anything over the coming weeks and months.

FULL TRANSCRIPT

Hi, I’m Cathy from Catherine Kelly PR and I’m going to be talking today about how you can establish yourself as an expert within your field. So do you feel perhaps that your competition are dominating the news within your chosen publications? Or perhaps they’re speaking at industry events where you think you could be taking the podium? Well I’m going to share a few tips with you today in this short video about how you can actually go about redressing the balance and getting yourself into those places which you think you should be at.
My name’s Catherine Kelly and I’ve got more than 20 years’ experience of working with and for the media gaining international and national coverage including on prime time television. And I’m going to be sharing some top tips that’ve been proven to work over and over again.
One of the really good places for you to start, is to build a solid media list. And when I say a media list, I mean, details of media’s contact details but also details of when they go to print, good days of the week to contact them because that’s really important.
It’s no good phoning a journalist on deadline day, they’re not going to want to know. So I usually start by building a relationship with journalists by sending them a press release. And by clicking on the link towards the end of this video, you can download a free press release template which I’ve put together which will guide you through how to put a winning press release together, step by step. You can then issue this press release to the journalists, ideally with a professional quality photograph. And then follow it up with a phone call on a day which isn’t deadline day and when they’ll be happy to talk to you.
You can also offer to do what’s called “A Thought Leadership Piece”, where you’re expanding on a particular topic and giving your view as an expert in that field. Or you could offer to do a regular column or regular piece or even to be a regular speaker if they need somebody to speak on a particular subject area.
Another area that you can look at, is actually speaking at a conference or key event. And you could contact the event organisers and offer to speak on a particular subject area which you feel comfortable talking about.
These are all ways in which you can raise your profile in the way which you want to be seen. And if you want more tips and free materials? I’ll be uploading these on a regular basis. So please subscribe to my YouTube channel and go to catherinekellypr.co.uk where I’ll be sharing lots of free information over the coming weeks and months.

How to Get Media Coverage to Build Credibility

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Which social media platform is right for you?

Social media Hootsuite, Facebook, Twitter and LinkedIn logos - Catherine Kelly Public RelationsSocial media can be highly effective and more organisations are using it as part of their daily PR and marketing mix. It is also time consuming and knowing which platform is right for you and your audience is increasingly important as more and more platforms vie for our time and attention.

All social media platforms have their own demographics, but as well as a bit of number crunching, it’s just as important that you reach out to your audience as a ‘person’ and not as a faceless organisation. It’s OK to have personality and to be informal on social media – in fact it’s essential.

After all – that’s why it’s called SOCIAL MEDIA!

Social media options open to you

I’ve picked out some of the favourites and highlighted some useful demographics to help you make up your mind:

Facebook

The mega social media giant Facebook, is still regarded as ‘THE’ social media platform of choice and not just for staying in touch with friends and family. In the UK it boasts 31 million users, with almost the same number of men as women using it. It’s so popular, that around 60% of us now have a Facebook account in the UK.

The age group of users is older – with 26 per cent in the 25-34 age group.

Although not all the younger generation will be active Facebook users, there are still 2.5 million 13-17 year-olds who use the site – a statistic not to be sneezed at.

LinkedIn

The business networking site not surprising has a slightly older demographic with just 21 per cent under the age of 35. Men make up 58 per cent of the user share of its 60 million views each month in the UK. Its search functions are useful for seeking out potential customers and business partners as well as for recruitment. Who doesn’t check out their job candidates regularly on LinkedIn?!

Twitter

With around half the users of Facebook, Twitter’s microblogging site still pulls in an impressive 15 million UK users – with two thirds under the age of 34. Nearly 80 per cent of people use their smartphones to access it – with an almost even split in the battle of the sexes. It’s not used as widely by teens with just 26 per cent citing it as their favourite social media platform.

Pinterest

Pinterest is one of the fastest growing platforms since being launched in 2010. And it’s popular with women – very popular – with around 80% of UK users being female. As well as ‘pinning’ users can send messages with infographics and photos – the most popular ‘pins’ are around food and drink, although a wide number of subjects and topics feature from motivation to friendship.

Google +

In complete contrast to its female dominated rival, Google + mainly appeals to men – 63 per cent of its 400 million worldwide users are male. Over a third live in America and have an above average salary. In the UK, users are mainly in the younger age groups – 41 per cent are between 18-24 and 29 per cent are aged 25-34. Nearly half haven’t tied the knot and are still single – not surprising, given the younger age of most users.