How To Get Media Coverage To Build Credibility

How to Get Media Coverage to Build Credibility

Former journalist and experienced PR Consultant Cathy Kelly reveals how to get media coverage to build your credibility as an expert.

• Do you want to raise your profile as an expert?
• Does your competition appear in the publications you should be in?
• Do you want to speak at relevant industry events?

If any or all of the above relate to you then you’re in the right place. This video will help to get you the coverage you want. Keep watching because I’ll run through some of the golden rules and towards the end of the video I’ll share a winning template so that you can start putting these tips into practise.

I’m going to be addressing and suggesting ways to solve some of the PR pains you might be experiencing as a business owner, director or manager responsible for communications.
I’m Cathy Kelly and I’m a former journalist and PR consultant with more than 20 years’ experience of writing for and working with the media. A recent campaign with a client resulted in a film on a prime-time terrestrial TV channel and in leading national and international media outlets including The Times, Daily Telegraph, Guardian, Forbes, Al Jazeera and CNBC among others.
I’ll run through some of the golden rules and towards the end of the video I’ll share a winning template for putting your press release together so that you can start putting these tips into practise.- I’ll be sharing more free help and being your virtual PR consultant so subscribe to my channel to make sure you don’t miss anything over the coming weeks and months.

FULL TRANSCRIPT

Hi, I’m Cathy from Catherine Kelly PR and I’m going to be talking today about how you can establish yourself as an expert within your field. So do you feel perhaps that your competition are dominating the news within your chosen publications? Or perhaps they’re speaking at industry events where you think you could be taking the podium? Well I’m going to share a few tips with you today in this short video about how you can actually go about redressing the balance and getting yourself into those places which you think you should be at.
My name’s Catherine Kelly and I’ve got more than 20 years’ experience of working with and for the media gaining international and national coverage including on prime time television. And I’m going to be sharing some top tips that’ve been proven to work over and over again.
One of the really good places for you to start, is to build a solid media list. And when I say a media list, I mean, details of media’s contact details but also details of when they go to print, good days of the week to contact them because that’s really important.
It’s no good phoning a journalist on deadline day, they’re not going to want to know. So I usually start by building a relationship with journalists by sending them a press release. And by clicking on the link towards the end of this video, you can download a free press release template which I’ve put together which will guide you through how to put a winning press release together, step by step. You can then issue this press release to the journalists, ideally with a professional quality photograph. And then follow it up with a phone call on a day which isn’t deadline day and when they’ll be happy to talk to you.
You can also offer to do what’s called “A Thought Leadership Piece”, where you’re expanding on a particular topic and giving your view as an expert in that field. Or you could offer to do a regular column or regular piece or even to be a regular speaker if they need somebody to speak on a particular subject area.
Another area that you can look at, is actually speaking at a conference or key event. And you could contact the event organisers and offer to speak on a particular subject area which you feel comfortable talking about.
These are all ways in which you can raise your profile in the way which you want to be seen. And if you want more tips and free materials? I’ll be uploading these on a regular basis. So please subscribe to my YouTube channel and go to catherinekellypr.co.uk where I’ll be sharing lots of free information over the coming weeks and months.

How to Get Media Coverage to Build Credibility