Alcoholics struggling in lockdown

Photo credit: Step By Step Recovery

It was so brave of recovering alcoholic Jane, now a project worker at client Step By Step Recovery, to share how bad things were, in a bid to encourage others struggling with addiction to reach out for help.

Lockdown and the last eight months, have been tougher than ever for people with addiction problems and those in recovery.

And there’s never been a more important time to highlight the role that specialist addiction support plays.

I was delighted to see that Jane,  Step By Step Recovery and it’s outstanding service and team had been featured in iNews, after we shared Jane’s story.

Read it in full here

If you are struggling to reach the media with your news:

* Make each approach personal and only send your news to journalists who write about those sorts of topics.

* Make sure you have a ‘real’ story backed up with facts, some great quotes and images.

* Follow-up with a call a couple of days after sending your Press Release – you’d be amazed how many get ‘lost’ in Inboxes, get passed to a colleague or go on a ‘To Do’ list – never to see the light of day.

* Don’t treat all media the same. National reporters will want a really strong story and you’ll need to drop everything else and quickly supply any extra information and images they request and set up any interviews before the opportunity passes and to meet deadlines.

* Regional media need lots of information making their story a strong local one, 1-2 people quoted in their area, backed up with facts and hopefully events. And of course quality photos.

Contact me to learn more.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#healthpr #pr # #publicrelations #marketing #healthcaremarketing #pragency

Alcoholics struggling in lockdown

Photo credit: Step By Step Recovery

It was so brave of recovering alcoholic Jane, now a project worker at client Step By Step Recovery, to share how bad things were, in a bid to encourage others struggling with addiction to reach out for help.

Lockdown and the last eight months, have been tougher than ever for people with addiction problems and those in recovery.

And there’s never been a more important time to highlight the role that specialist addiction support plays.

I was delighted to see that Jane,  Step By Step Recovery and it’s outstanding service and team had been featured in iNews, after we shared Jane’s story.

Read it in full here

If you are struggling to reach the media with your news:

* Make each approach personal and only send your news to journalists who write about those sorts of topics.

* Make sure you have a ‘real’ story backed up with facts, some great quotes and images.

* Follow-up with a call a couple of days after sending your Press Release – you’d be amazed how many get ‘lost’ in Inboxes, get passed to a colleague or go on a ‘To Do’ list – never to see the light of day.

* Don’t treat all media the same. National reporters will want a really strong story and you’ll need to drop everything else and quickly supply any extra information and images they request and set up any interviews before the opportunity passes and to meet deadlines.

* Regional media need lots of information making their story a strong local one, 1-2 people quoted in their area, backed up with facts and hopefully events. And of course quality photos.

Contact me to learn more.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#healthpr #pr # #publicrelations #marketing #healthcaremarketing #pragency

Write your own Press Release

If you’d like to have a go at writing your own Press Release – you can download  my proven Press Release template.

Remember when you put it together to make it as interesting as possible and to  always include a professional standard photograph when you issue it to media.

A good photo is crucial to the success of your Press Release and I can’t stress it enough.

It’s always appreciated if you can leave a review of my resources for others on Google My Business or endorse me on LinkedIn – thanks.

Public Relations is as relevant today in the age of social media as ever. The good news is that editorial coverage is estimated to be worth 2.5X the value of advertising and it’s free. So get writing!

Give me a call on 07704 130226 if you’d like to chat about your communication needs or contact me here. 

 

 

 

 

 

 

 

 

 

Press Release West Sussex