How do you measure Public Relations & Media Coverage?

Public Relations used to be notoriously hard to measure. It was a crude tally of circulation x column inches and wasn’t a comprehensive reflection of the true value of PR.

 

Fortunately technology has changed all that!

 

When I’m running a campaign or providing ongoing PR and sending out Press Releases, I use software which displays coverage in an electronic portfolio – great for the client to use in pitches, to help attract investment and on their website.

 

More importantly, it provides us both with great data and third party metrics. It shows the number of times the article is likely to be viewed in its lifetime, what influence the websites have on search engines, how many times the article has been shared on social media, how many backlinks have been created from articles to the client’s website and how many visitors the sites have each month.

 

By linking the PR to social media activity and Google Analytics you can also see what affect the coverage has on website visitors and when you share the article across your social media channels, you get even more value out of your PR efforts. 

 

Discuss your PR needs by getting in touch on 07704 130226 or cathy@catherinekellypr.co.uk

 

How do you pitch your story to a journalist?

I don’t claim to have all the answers (by any stretch), but I do regularly deal with journalists, get national and regional media coverage for clients and I did used to be a reporter, so I do have a good idea!

And I’ve made a short video covering some of the basics.

Here are a few tips that can work:

* Make each approach personal and only send your news to journalists who write about those sorts of topics.

* Make sure you have a ‘real’ story backed up with facts, some great quotes and images.

* Follow-up with a call a couple of days after sending your Press Release – you’d be amazed how many get ‘lost’ in Inboxes, get passed to a colleague or go on a ‘To Do’ list – never to see the light of day.

* Don’t treat all media the same. National reporters will want a really strong story and you’ll need to drop everything else and quickly supply any extra information and images they request and set up any interviews before the opportunity passes and to meet deadlines.

* Regional media need lots of information making their story a strong local one, 1-2 people quoted in their area, backed up with facts and hopefully events. And of course quality photos.

Try it – you might just make a ‘splash’…

 

Write your own Press Release

If you’d like to have a go at writing your own Press Release – you can download  my proven Press Release template.

Remember when you put it together to make it as interesting as possible and to  always include a professional standard photograph when you issue it to media.

A good photo is crucial to the success of your Press Release and I can’t stress it enough.

It’s always appreciated if you can leave a review of my resources for others on Google My Business or endorse me on LinkedIn – thanks.

Public Relations is as relevant today in the age of social media as ever. The good news is that editorial coverage is estimated to be worth 2.5X the value of advertising and it’s free. So get writing!

Give me a call on 07704 130226 if you’d like to chat about your communication needs or contact me here. 

 

 

 

 

 

 

 

 

 

Press Release West Sussex