How To Get Media Coverage To Build Credibility

How to Get Media Coverage to Build Credibility

Former journalist and experienced PR Consultant Cathy Kelly reveals how to get media coverage to build your credibility as an expert.

• Do you want to raise your profile as an expert?
• Does your competition appear in the publications you should be in?
• Do you want to speak at relevant industry events?

If any or all of the above relate to you then you’re in the right place. This video will help to get you the coverage you want. Keep watching because I’ll run through some of the golden rules and towards the end of the video I’ll share a winning template so that you can start putting these tips into practise.

I’m going to be addressing and suggesting ways to solve some of the PR pains you might be experiencing as a business owner, director or manager responsible for communications.
I’m Cathy Kelly and I’m a former journalist and PR consultant with more than 20 years’ experience of writing for and working with the media. A recent campaign with a client resulted in a film on a prime-time terrestrial TV channel and in leading national and international media outlets including The Times, Daily Telegraph, Guardian, Forbes, Al Jazeera and CNBC among others.
I’ll run through some of the golden rules and towards the end of the video I’ll share a winning template for putting your press release together so that you can start putting these tips into practise.- I’ll be sharing more free help and being your virtual PR consultant so subscribe to my channel to make sure you don’t miss anything over the coming weeks and months.

FULL TRANSCRIPT

Hi, I’m Cathy from Catherine Kelly PR and I’m going to be talking today about how you can establish yourself as an expert within your field. So do you feel perhaps that your competition are dominating the news within your chosen publications? Or perhaps they’re speaking at industry events where you think you could be taking the podium? Well I’m going to share a few tips with you today in this short video about how you can actually go about redressing the balance and getting yourself into those places which you think you should be at.
My name’s Catherine Kelly and I’ve got more than 20 years’ experience of working with and for the media gaining international and national coverage including on prime time television. And I’m going to be sharing some top tips that’ve been proven to work over and over again.
One of the really good places for you to start, is to build a solid media list. And when I say a media list, I mean, details of media’s contact details but also details of when they go to print, good days of the week to contact them because that’s really important.
It’s no good phoning a journalist on deadline day, they’re not going to want to know. So I usually start by building a relationship with journalists by sending them a press release. And by clicking on the link towards the end of this video, you can download a free press release template which I’ve put together which will guide you through how to put a winning press release together, step by step. You can then issue this press release to the journalists, ideally with a professional quality photograph. And then follow it up with a phone call on a day which isn’t deadline day and when they’ll be happy to talk to you.
You can also offer to do what’s called “A Thought Leadership Piece”, where you’re expanding on a particular topic and giving your view as an expert in that field. Or you could offer to do a regular column or regular piece or even to be a regular speaker if they need somebody to speak on a particular subject area.
Another area that you can look at, is actually speaking at a conference or key event. And you could contact the event organisers and offer to speak on a particular subject area which you feel comfortable talking about.
These are all ways in which you can raise your profile in the way which you want to be seen. And if you want more tips and free materials? I’ll be uploading these on a regular basis. So please subscribe to my YouTube channel and go to catherinekellypr.co.uk where I’ll be sharing lots of free information over the coming weeks and months.

How to Get Media Coverage to Build Credibility

How to Reach The Media

How to Reach the Media – Approaches to PR

Get ready to share your news by following my top tips. Please subscribe to my YouTube channel to view forthcoming videos

Catherine Kelly PR

Cathy Kelly has got more than 20 years’ experience of working within the industry, first working as a journalist, and then as a London PR consultant specialising in crisis management and PR for hospitals and health trusts.

She has written for and dealt with many media, setting up filming and various media interviews – most recently BBC’s The One Show. She’s worked with international and national publications and media outlets including The Times, The Telegraph, The Engineer, Business Insider and many green and sustainable media.

FULL TRANSCRIPTION
Approaches to PR – getting started

• Do you have a good story?
• Do you feel overwhelmed by the task of sharing it?
• Are you unsure how to collate your media list?
• Do you want to know how to contact journalists?

Hi, I’m Cathy from Catherine Kelly PR, and I’m going to be helping you to solve some of your PR pains, and one of the most common ones is how you actually get media coverage when you haven’t done it before.

You might be a director or communications manager or somebody responsible for communications within an organisation wanting to raise your profile or reach the media, and you just don’t know how to do it.

One of the easiest ways to do this is to search for publications online. You might want to start with something like Google and start looking at the industry that you’re trying to target. It might be the industry you work in, or it may be a related or parallel industry.

Another good free resource you can use is journalisted.com, which lists details of journalists and the sorts of subjects that they’re actually interested in and writing about at the moment.

Type of publications – look online – make a list

• Google is a good place to start
• Call media outlets for specific journalist’s contact details
• Search and connect with journalists on Twitter
• Look at your industry publications – online or hard copies

Research these by searching for publications- start on Google – you can also search and connect with journalists on Twitter – target the right journalist and then either looking up or calling for specific journalist names. Write to each journalist – with a summary at the top.

Top tips

• Call journalists if you have time
• Research what they have written about on Journalisted.com
• Prepare – have an ‘elevator pitch’ – be succinct
• Explain your story and ask if you can send it to them
OR
• Explore a press release distribution service like Newswire, these are expensive
• Use a PR firm, which will have or can create media lists and do the job for you

Writing it

• Make it appealing, different and unique – is it really a story?
• If you’re no good at writing – delegate to someone who is!
• Always include a good, high resolution photograph with your press release
• Email your press release or piece of news to each journalist with a summary in the ‘Subject’
field.

The other thing you need to think about doing is actually getting good, professional quality photography because publications and TV stations are always short of good images. So if your story carries a good image, you’re halfway there.

You also need to have a killer idea for your press release. If you’re not sure whether the idea you’ve come up with really works, then talk to a colleague or a team member or a family friend or somebody that can give you a good, honest opinion on what your strongest story should be, or you can consult an expert.

Do subscribe to my channel because I’m going to be adding new resources and publications all the time, and I’m also going to share with you towards the end of the video a link to a free template for a press release so that you know how to actually go about sharing the news with the media and presenting it in a format that they understand and feel reassured by. Journalists are busy people, so you need to make it as easy as possible for them and not make it feel like you’re just hitting them with a blanket email.

My name’s Catherine Kelly, and I’ve got more than 20 years’ experience of working within the industry. I’ve worked as a journalist, and I’ve also worked as a PR consultant writing for and dealing with the media, setting up filming and various media interviews. I’ve worked with international and national publications and media outlets including prime time television channels, publications such as Forbes, The Times, the Guardian, all the major ones.

I’ve got the experience, and I’m going to be sharing my top tips with you over the coming weeks and months because I know that these things work because we’ve tried and tested them over and over again.

I’m going to be sharing now with you a link to a template, and that is going to help you to actually start to put together your own press release and in another one of my videos, I’m going to be running through step-by-step how you would actually construct a press release and how you know whether that actually is a proper story.

Learn how to write a Press Release using my proven formula by downloading my free template at www.catherinekellypr.co.uk or visit my YouTube Channel to access more free resources over the coming weeks and months.

How to Reach The Media – Approaches to PR – where to start